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A new home for agencies & apps

and why passionate brands are better than generic

Author

Tim Kock
November 08, 2024

It’s 11:47 pm.

I’m writing this edition from my hotel room in Amsterdam.

Just came back from an amazing event and after show party at NXT:Commerce Summit.

I got a bunch of free drinks and you’ll get a lousy newsletter:

  • 💥 There’s noise around this 1 new tool.

  • 🇳🇱 NXT LVL event in Amsterdam (I was there!)

  • 🏃‍♂️‍➡️ Me bragging about athletic accomplishments. 

  • 🤬 eCommerce, e-commerce, or ecommerce?

Sounds ok?

NOW THAT’S INTERESTING

Agencies and apps have a new home

If you’re somewhat active on LinkedIn, what’s coming now is no news to you.

But it’s worth mentioning.

My good internet friend Charlene launched Prish - a partner management platform built exclusively for Shopify agencies to handle all things tech partnerships.

Three quick fire points why you’ll love it:

  1. All activities in one unified platform.

  2. Built-in distribution to reach more tech partners.

  3. Easy client tracking.

Here’s a demo video Charlene recorded so you don’t have to blindly book a meeting to learn more. 

Oh, and did I mention this is not sponsored? It’s actually good. Check it out. 

Brand spotlight

The riches are in the niches. That’s what they say.

And it’s true for Salomon.

Salomon is the prime example of profiting from going deep into a niche; trail running.

What started as a small crazy community of people that think a marathon is not stressful enough turned into a global movement.

Ok, so why am I telling you this? 

First, because I am a trail runner myself and I want you to know that I can run 60 km in the mountains.

Proof (guy in orange is me):

But most importantly, brands like Salomon have die-hard fans.

It’s all about community. And with that, they’re in need of tools and services that help them leverage this even further. This is where you come into play.

Passionate brands have passionate customers. And passionate customers ask for A LOT! Advanced loyalty programs, next-level review solutions, exclusive product drops through mobile apps, and so much more.

And yeah, these brands appreciate strong on-brand and passionate outbound. If you want Salomon as your client, run a trail and send them an email about your experience.

That’s how you get your foot in the door.

(Happy suffering)

Quick shots from the ecosystem

Whoever came up with the capital C in eCom should be banned from ecommerce forever. Honestly…

The truth and nothing but the truth.

Thanks for reading. Next week, same time?

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