bucket
Posts
Yotpo is coming after you...

Yotpo is coming after you...

(If you secretly cash in on brand intros)

Tim Kock
November 01, 2024

Last week’s episode was good:

87% open rate and 3 haters unsubscribed.

Perfect.

Here’s what you’ll get today:

💀 Yotpo putting a target on “industry experts”.
🤑 Shopify’s latest product.
🕸️ Spiderman’s favorite new drink.
💥 Academy Award worthy academy.
🤔 A review commodity app that might turn into something big.
And not much more.

Sounds ok?

NOW THAT’S INTERESTING

Yotpo is fed up

Fed up with a few industry experts that are secretly cashing in on brand intros behind closed doors.

For years the game has been untransparent.

It’s time for a change. And Yotpo is leading this change.

Now everyone can earn from making intros.

For every intro that leads to a demo, they will pay $1,000.

Fantastic initiative that I hope many SaaS players will follow.

Brand spotlight: BERO

Tom Holland, the guy you probably know as Spiderman, launched his own brand. Of course on Shopify.

BERO is a “premium non-alcoholic beer”. Cheap name, but probably a massive success.

Non-alcoholic drinks are on the rise:

And if you add Spidey’s celebrity super power to it, the sky’s the limit.

Something noteworthy: “Club BERO”. Their exclusive loyalty program. For $55 a year, you get access to quite a few interesting things:

Exclusive Q&As with Tom Holland
Member pricing
Surprise giveaways
Exclusive products
Priority access

It’s different from most loyalty programs. Especially the Tom Holland engagement.

Introducing Shopify Finance

It’s not a new product but the bundling of all finance products into one place:

Capital
Credit
Balance
Tax
Bill Pay

Seems like very easy access for merchants.

Not the worst decision I’d say.

Quick shots from the ecosystem

Judge.me is cooking.
Loox named #1 workplace.
Recart launches something super cool.
Social Snowball’s amazing academy.

Fantastic post on how Tobi built Shopify’s employee ecosystem. (There’s also a blog).

Thanks for reading. Next week, same time?

If someone forwarded this newsletter to you, you A) have some good friends and B) should hit the button below to stay in the loop about the Shopify partner ecosystem. It’s free: